Investment Approach

The ASK Investment Managers’ Investment Philosophy is built on the time-tested principles of identifying growth opportunities, buying them at reasonable prices and being proactive in dealing with macroeconomic changes. It provides an edge to its investors when it comes to the Indian equity markets with its vast bank of knowledge and experience.

"At ASKIM, we believe in diversification within equities as an asset class. We analyze businesses according to 4 key investment attributes.."

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  • All attributes have to be present in each stock across any portfolio strategy
  • Any stock selection across any portfolio strategy has to pass a minimum threshold for all the four attributes.
  • None of the attributes in any strategy will score an ‘average’ level.
  • At least one attribute for each strategy will be at a heightened level.
  • 'High' positioning (not necessarily 'highest' ) for the other three attributes.

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"The market, like the lord, helps those who help themselves, but unlike the lord, the market does not forgive those who know not what they do."


-Warren Buffett