The ASK group with a heritage dating back to 1983 is a diversified Financial Services group renowned for its strong research based investment advice. The group was promoted by the brothers Asit Koticha and Sameer Koticha way back in 1983. The seeds of the business were however laid much earlier. The group, which pioneered the concept of equity research in India, is today a leader in the areas of portfolio management and investment advisory services managing the portfolio of some of the richest families in India and abroad including some large international institutions.

The group's tradition and culture are vintage and yet modern and progressive, a solid foundation of its brand equity. The corporate structures may evolve but the tradition of the brand represents a reliable constant. These successful traditions are among the most valuable and sacrosanct assets of ASK. They testify to a distinctive corporate culture and require careful nurturing to be made comprehensible and emotionally accessible for all the stakeholders at large.

Through the timeline below you will see how our brand portfolio has evolved. And how today the group is leveraging its strengths built over the last two and a half decades to chart out a new phase of development and growth.